Digital Marketing Agencies Tanzania. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.
The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.
A content marketer, for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company’s social media marketer might then help promote these blog posts through paid and organic posts on the business’s social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. We’ll talk more about these specific digital marketers in a minute.
Here’s a quick rundown of some of the most common digital marketing tactics and the channels involved in each one.
Search Engine Optimization (SEO)
This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include:
This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include:
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include:
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place. Other channels where you can use PPC include:
Paid ads on Facebook.
Promoted Tweets on Twitter.
Sponsored Messages on LinkedIn.
This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website. Affiliate marketing channels include:
Posting affiliate links from your social media accounts.
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed-sponsored posts are a good example, but many people also consider social media advertising to be “native” — Facebook advertising and Instagram advertising, for example.
Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:
Social media post scheduling.
Contact list updating.
Campaign tracking and reporting.
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business’s website. The types of emails you might send in an email marketing campaign include:
Blog subscription newsletters.
Follow-up emails to website visitors who downloaded something.
Customer welcome emails.
Holiday promotions to loyalty program members.
Tips or similar series emails for customer nurturing.
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space. The channels you can use to maximize your PR efforts include:
Reporter outreach via social media.
Engaging online reviews of your company.
Engaging comments on your personal website or blog.
Inbound marketing refers to the “full-funnel” approach to attracting, engaging, and delighting customers using online content. You can use every digital marketing tactic listed above throughout an inbound marketing strategy.
Accounting software is a type of computer software used by accounting professionals to manage accounts and perform accounting operations.
Accounting is the systematic practice, work or process of communicating and recording financial information. In a business setting, this is done for the purposes of internal and external audits, required reports and financial analysis to meet legal or internal managerial requirements. Accounting may also include systematic and diverse measurement, classification, verification, summation and interpretation of financial information.
Accounting software can range from simple, single-entry programs used for individual record-keeping to more sophisticated, double-entry systems that can process accounts receivable, accounts payable, payroll and inventory, among other functions.
Corporate accounting has become highly regulated and is more important than ever because it allows companies to track their financial transactions and receive almost instantaneous reporting and analysis. Before accounting software existed, accounting tasks had to be performed by hand. By automating these tasks, accounting software reduces the cost of accounting. It also provides more accurate and timely reporting, allowing companies to better use the information to make financial decisions.
In 2001, a number of major corporations, including Arthur Anderson, Enron, Quest, WorldCom and Sunbeam, were involved in accounting scandals, which defrauded shareholders out of billions of dollars and resulted in major review of accounting standards, auditing regulations and corporate accounting practices. These also resulted in the passage of the Sarbanes-Oxley Act of 2002, which set new and more stringent accounting standards for public companies.
While smaller companies may opt for off-the-shelf accounting software packages, large companies tend to develop custom programs to fit their individual needs.
WordPress is the easiest platform I’ve ever worked with, but it’s flexible enough to suit everyone – small business websites, online shops, bigger organizations and so on…
But more importantly:
WordPress vs. HTML & CSS: Learning HTML from scratch can take 6+ months, let alone CSS and PHP. Having a basic knowledge of HTML can help you gauge things more quickly, but if you want to create a website within a day or two, learning HTML isn’t a viable option.
WordPress vs. Website Builders: Website builders are expensive and often very limited. They are good for one-page websites, but not more.
WordPress vs. Joomla/Drupal: WordPress is just so much more user-friendlier.
If for some reason you don’t want to build your site with WordPress, check out my Drupal, Joomla and HTML5 guides as well. They are all FREE to use.
But for the beginners, I strongly suggest sticking to WordPress.
P.S. Don’t choose your platform right away. Most web hosting services offer one-click-installs for WordPress, Joomla, and Drupal. You can decide later and you don’t need to download/install anything.
STEP 2: Get a Domain Name and Web Hosting
In order to set up your WordPress (or any other type of website), you’re going to need two things:
Domain Name (a web address like YourSiteName.com)
Web Hosting (a service that connects your site to the internet)
In order to store your images, content and website files, you are going to need a web hosting. Without web hosting, your website will not be visible on the Internet.
Owning your own domain name looks far more professional than having your site on someone else’s domain (like yourbusiness.my-free-website.com), and it’s super affordable, too. Most hosting providers offer domains FREE for one year (usually ~$15/year).
In a nutshell – without a web hosting and a domain name, your website will NOT exist.
Where do I get a domain name and hosting?
Full disclosure: I earn a commission if you end up purchasing Bluehost through my referral links in this guide. This helps me to keep WebsiteSetup up and running and up-to-date. Thanks for your support.
I’ve mostly used Bluehost as a web hosting and domain registrar.
Their introductory price starts from $2.75/mo and they’re currently throwing in a domain name for free (first year)– so it’s worth checking them out.
They are also one of the most popular hosting providers on the market, so they are definitely well-established and secure enough to host your website.
Although most of their servers are based in the US, they can handle a lot of traffic from across the world. And it’s probably cheaper than your local host. As someone who lives in Europe, I still prefer to use them.
Already have a domain name and hosting? Go ahead and skip ahead to step 3, where I’ll explain how you can set up your website.
Here’s how to sign up with a web hosting provider (and get a domain name if you don’t have it).
Once you click “get started now,” you’ll be taken to a page to select the hosting plan of your choice.
For 99% of the people, I recommend their “basic” plan..
The “plus” and “prime” plans are great, but you don’t really need all the extra bells and whistles they offer unless there are millions of people flooding your site each day.
Save your hard earned cash and opt for the cheapest package to start out with.
3. Choose a Domain Name
If you don’t have a domain name yet, here’s an easy starting point:
If you’re making a website for your business, your domain name should match your company name. For example: YourCompanyName.com
If you’re planning to set up a website for yourself, then YourName.com can be a great option.
For this site (Website Setup), I chose WebsiteSetup.org because WebsiteSetup.com was taken at that time.
Domain names usually end with .com, .org or .net, but in the recent months, a huge amount of domain extensions (the end part of the web address, like .com) have come out, ranging from .agency to .pizza.
My best advice?Avoid the weird extensions and go with .com, .net or .org unless they perfectly describe what you have to offer – and even then, see if you can find a more common name.
If you’ve already got a domain name, just enter it in and click “Next” on the “I have a domain name” form.
If you aren’t ready to choose a domain right off the bat, you can do it at a later point in your website setup.
4. Fill In Your Details
To create your account, just enter in your personal information on the “create your account” page.
You’ll need to add in your first name, last name, country, street address, city, zip code, phone number, and email address. Your receipt will be sent to the email address you enter here.
It’s optional to also add in your business name within this form.
Enter your payment information to continue.
5. Check Your “Package Information” and Finish Registration
The next step in registering for a Bluehost account is to select your plan and package.
These are the last steps you’ll go through before your account creation is complete, so you are almost there…
Simply choose the length of your web hosting registration and you’re good to go.
P.S. You don’t need to use any of the add-ons they offer, just a basic hosting will do well.
However, if you want to remain fully anonymous with your website, I recommend choosing the “Domain Privacy Protection”. This keeps your name/address protected.
6. Create Your Password and Log Into Bluehost
Once paid and registered, you’ll be able to create your password:
If you want something more professional or elegant than what you find here, you can head over to ThemeForest.net where there’s a big library of themes to pick from at varying costs.
But before you do that, I really suggest you at least try spending some time browsing the free themes. Many of them are actually really professional and well made; so don’t write them off.
As you can see above, installing a new theme for your website is very easy.
You can search for specific keywords and/or use filters to find themes that suit your style. Finding the perfect theme can take a while, but it’s worth it.
You should also look for themes that are “responsive”, as this means they will look good on any mobile device.
Just punch it in as one of your keywords, and you’ll be all set!
3. Install your new theme
Once you have found a theme you like, installing it is as simple as clicking “Install” followed by “Activate”.
IMPORTANT: Changing themes won’t delete your previous posts, pages and content. You can change themes as often as you want without having to worry about losing what you’ve created.
With your theme installed, you’re ready to start creating content. Let’s quickly run through some of the basics:
Adding and editing pages
Want a “Services” page, or an “About Me” page (like I have on my menu at the top of the site)?
1. Look along the sidebar in the WordPress Dashboard for “Pages” -> “Add New”.
2. You’ll find a screen that looks a lot like what you’ve maybe seen in Microsoft Word. Add text, images and more to build the page you want, then save it when you’re done.
Adding pages to the menu
If you want your new page to be linked to your navigation bar,
1. Save any changes you’ve made to the page by clicking “Update”
2. Click “Appearance” -> “Menus” in the sidebar of the WordPress Dashboard
3. Find the page you created and add it to the list by clicking the checkbox next to it and then “Add to Menu”.
Adding and editing posts
If you have a blog on your website, “Posts” will be where you turn to next. You can use different categories to group similar posts.
If you want to add a blog to your website, you can use different categories and posts. Let’s say you want to create a category named “Blog”. Simply add it to your menu and start making posts.
Here’s what you need to do:
a. Create a new category by going to “Posts -> Categories”
b. Create a blog post by going to “Posts -> Add New”. Once you’ve finished writing your blog post, you need to add the right category for it.
Once you’ve created your category, simply add it to the menu, and you’re in business!
Customization & Endless Tweaks…
In this section, I’ll cover some of the basic things I’m asked about all the time that will help you tweak your website.
Changing Your Title and Tagline
Page titles explain to searchers what your website is about. They’re also a big part of how search engines determine your rankings. You want to be sure they’ve got the keywords you want to have targetted (but in a natural way, written for real people).
You should use a unique title on every page of your site. For example, my site’s title is “How to Make a Website”.
(Can’t find it? Just hold your mouse over the tab at the top of your web browser).
Taglines are added at the end of titles across every page. My site’s tagline is “Step by Step Guide”
In order to change the title and tagline on your website, go to “Settings -> General” and fill in the form below:
Disabling Comments for Posts & Pages
Some websites (business/organization sites mostly) don’t want their visitors to be able to comment on their pages.
Here’s how to shut comments off on WordPress pages:
1. While you are writing a new page, click “Screen Options” in the top right corner.
2. Click the “Discussion” box. The “Allow Comments” box will appear at the bottom.
3. Untick “Allow Comments”.
Want to disable comments on every new page by default?
1. Go to “Settings -> Discussion” and untick “Allow people to post comments on new articles”
Setting Up a Static Front Page
Some people contact me saying they’re frustrated that their home page looks like a blog post. You can fix that by making your home page “static”.
A static page is a page that doesn’t change. Unlike a blog, where the first new article will show up at the top every time, a “static” page will show the same content every time someone comes to the site – like a home page you’ve designed.
To set up a static front page:
1. Go to “Settings -> Reading”
2. Choose a static page that you have created. “Front Page” denotes your home page. “Posts page” is the front page of your blog (if your entire site isn’t a blog).
If you don’t choose a static page on your own, WordPress will take your latest posts and start showing them on your homepage.
Most WordPress themes have a sidebar on the right side (in some cases it’s on the left).
If you want to get rid of the sidebar or edit out items you do not need like “Categories”, “Meta” and “Archives”, which are usually pointless, here’s how:
1. Go to “Appearance -> Widgets” in the WordPress Dashboard.
2. From here, you can use drag and drop to add different “boxes” to your sidebar, or remove the items you don’t want.
There’s also an “HTML box” – a text box where you can use HTML code. For beginners, don’t worry about this – just drag and drop the elements you’d like in your sidebar.
Installing Plugins to Get More out of WordPress
What is a plugin?
“Plugins” are extensions that are built to expand WordPress’ capabilities, adding features and functions to your site that don’t come as built-in.
They’re shortcuts to getting your site to do what you want to, without having to build the features from scratch.
You can use plugins to do everything from adding photo galleries and submission forms to optimizing your website and creating an online store.
How do I install a new Plugin?
To start installing plugins, go to “Plugins -> Add New” and simply start searching.
Keep in mind that there are over 25,000 different FREE plugins, so you’ve got a LOT to choose from!
Installation is easy – once you find a plugin you like, just click “Install”.
To save you some time, I’ve put together a list of the most popular plugins that webmasters find useful:
#1 Contact form 7: My website has a contact form on my About Me page. It’s an awesome feature to have, as people (like you!) can fill in the form and send me an email without logging into their own email provider. If you want to do something similar, definitely get this plugin. P.S.Here’s a step-by-step guide for setting it up.
#2 Yoast SEO for WordPress: If you want to make your WordPress site even more SEO-friendly, this plugin is a must-have. It’s free, and it’s awesome. You’ll be able to edit your title tags, meta descriptions and more, all from within the page itself – no more fussing with WordPress settings.
#3 Google Analytics: Interested in tracking your visitors/traffic and their behavior? Just install the plugin, connect it with your Google account and you’re ready to go.